“Visualizing Chakras” is a collaboration with set designer Anna Keville Joyce and a creative exploration of the 7 chakras - each represented with food, shapes, colors, crystal, elixirs, spirits, flowers and herbs. Shot by Evi Abeler, New York based Food Photographer.
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Color
Creative Direction: I’m constantly looking to explore new creative directions, play with different looks and develop new styles for my photography—it’s part of my life as a creative person. Food stylist Julia Choi and I had fun producing this series of color studies based on Pantone’s 2017 color forecast. Inspired by hues like Flame, Yarrow and Greenery (Pantone’s 2017 Color of the Year), we assembled a group of images showcasing bold colors, simple props, natural light and deep shadows. We created a bit of movement in each image—drizzling honey, scattered crumbs—to give the work a dynamic quality. The project offered a great opportunity to test ideas and techniques that Julia and I can bring to our client work.
Crew: Julia Choi (Food Stylist)
Color
Food stylist Julia Choi and I had fun producing this series of color studies based on Pantone’s 2017 color forecast.
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TMI Trading
Creative Direction: In addition to the straightforward product shots my client typically uses on product packaging, they wanted a series of stylized images for trade show marketing. Asian food manufacturer TMI Trading wanted to create a new look for their booth and promotional materials at the Fancy Food Show. I worked to elevate their visual style, using dark stone as the backdrop and minimal propping to really let the color and quality of their products shine. I set up a mini photo studio in their production facility, and we worked with their culinary team to showcase the fresh noodles, brightly flavored sauces, steamed dumplings and other specialties.
Crew: Food Stylist, Photo Assistant, Client Culinary Team, Client Designer and Marketing Director
TMI Trading
Asian food manufacturer TMI Trading wanted to create a new look for their booth and promotional materials for trade show marketing. I worked to elevate their visual style, using dark stone as the backdrop and minimal propping to let the color and quality of their products shine.
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