Kashi
Creative Direction: I photographed Kashi cereals alongside their tasty natural ingredients for use in packaging. Below are some of the shots we captured, along with mockups created by the packaging designer featuring my photos in action.
In this shoot, I photographed Kashi cereals alongside their tasty natural ingredients for promotional use in packaging. Shot by Evi Abeler, New York based Food and Advertising Photographer.
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What We Eat On Set
Creative Direction: The difference between the carefully crafted food scenes we photograph and the food we, the team, really eat on set always strikes me as a bit ironic! Here we are laboring over the tiniest salt flake to create the perfect image; meanwhile, we are eating our own lunch with plastic forks perched on an apple box in the corner of the studio. I started to shoot some of these odd still lifes on set and recreated a few in the studio with the help of stylists Helen Quinn, Kaitlyn Du Ross Walker, and Julia Choi-Rodriguez.
Crew: Helen Quinn (Prop Stylist), Kaitlyn Du Ross Walker (Prop Stylist), Julia Choi-Rodriguez (Food Stylist)
The difference between the carefully crafted food scenes we photograph and the food we, the team, really eat on set always strikes me as a bit ironic! I started to shoot some of these odd still lifes on set and recreated a few in the studio with the help of stylists Helen Quinn, Kaitlyn Du Ross Walker, and Julia Choi-Rodriguez. Shot by Evi Abeler, New York based Food Photographer.
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DeLonghi
Creative Direction: When dreams come true, they look like this! I got to shoot an array of DeLonghi coffee stations and perfectly crafted coffee drinks in a breathtaking Brooklyn brownstone. We captured freshly frothed milk, cappuccinos, and espresso (pulled by our on-set barista) bathed in natural light alongside DeLonghi’s line of elegant coffee machines.
Client: DeLonghi
Crew: Ryan Reineck (Prop Stylist), Felix Torres (Barista), Corey Williams (Digital Tech), Eric Bernstein and Patrick McClain (Photo Assitants)
I got to shoot an array of DeLonghi coffee stations and perfectly crafted coffee drinks in Athena Calderone’s breathtaking Brooklyn brownstone. We captured freshly frothed milk, cappuccinos, and espresso (pulled by our on-set barista) bathed in natural light alongside DeLonghi’s line of elegant coffee machines. Shot by Evi Abeler, New York based Food and Advertising Photographer.
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Re:fuel for Aloft Hotels
Creative Direction: For its boutique Aloft brand, the Marriott food and beverage team developed a line of healthy breakfast dishes in a cup that guests could order to enjoy in the hotel lounge or on the go. These Re:fuel breakfast pots are assembled to order from a selection of 13 menu options, including poached egg with avocado and quinoa, mini pancakes, and cheddar grits with chicken and egg. Working with the client and ad agency, we created eye-catching images of ingredients and finished dishes for onsite menu boards and promotions—designed to appeal to busy (and hungry!) travelers. We also captured short animated videos. Aloft’s Re:fuel program has caught on with guests and is poised to reshape food in the hospitality industry.
Crew: Human Innovation (Agency) Creative Team, Client Brand Ambassadors, Client Chefs, Food Stylist, Food Stylist Assistant, Photo Assistant
