Vera Gusto Marinara Sauce on Veggie Pasta Dinner — Barilla

**Creative Direction:** Barilla’s social media ad agency, We Are Social, hired me to produce imagery for their new sauce brand, Vero Gusto. Our shoot showcased Vero Gusto’s natural, regional ingredients from Italy, including Calabrian peppers, tomatoes, and basil.
**Crew:**
Food Stylist: Caitlin Haught Brown
Prop Stylist: Helen Quinn
Digital Technician: Ryan Liu
1st Assistant: Bob Moyers
Agency: We Are Social
Producer: Lovely Giant

Barilla Vero Gusto

Evi Abeler August 3, 2020

Barilla’s social media ad agency, We Are Social, hired me to produce imagery for their new sauce brand, Vero Gusto. Our shoot showcased Vero Gusto’s natural, regional ingredients from Italy, including Calabrian peppers, tomatoes, and basil. Shot by Evi Abeler, New York based Food and Advertising Photographer.

Ketchup Mashup Ranch Kranch Sauce — Heinz

**Creative Direction:** I had the pleasure of shooting Heinz's new line of “mashups,” including Mayochup, Mayomust, and Kranch. (Yup, that’s ketchup + ranch!) Over a three-day hybrid shoot, our crew capture a large library of assets of new and classic Heinz products.
**Client:** Heinz
**Crew:** Bryan Gentry (DP), Micah Morton (Food Stylist), Raina Kattelson (Prop Stylist/Set Builder)
**Ad Agency:** VMLYR

Heinz

Evi Abeler June 30, 2020

I had the pleasure of shooting Heinz's new line of “mashups,” including Mayochup, Mayomust, and Kranch. (Yup, that’s ketchup + ranch!) Over a three-day hybrid shoot, my crew captured a large library of assets of new and classic Heinz products. Shot by Evi Abeler, New York based Food and Advertising Photographer.

TMI Trading

Evi Abeler February 21, 2017

Asian food manufacturer TMI Trading wanted to create a new look for their booth and promotional materials for trade show marketing. I worked to elevate their visual style, using dark stone as the backdrop and minimal propping to let the color and quality of their products shine.