Creative Direction: In this shoot, I captured images for the world’s first ever oat milk ice crème shoppe! With its HQ in New York’s Lower East Side, Whipped is a black female-owned business that serves “Ice Crème” which is plant-based, vegan, and dairy-free. I worked alongside master food stylist Micah Morton who brought her superb skills to this notoriously difficult styling category. Micah went to great lengths to perfect the colors and textures, even building a mini freezer out of dried ice on set. Our images capture the rich, decadent, and unique treat that is Whipped.
Client: Whipped/Urban Design Lab
Crew: Micah Morton (Food Stylist)