TMI Trading
Creative Direction: In addition to the straightforward product shots my client typically uses on product packaging, they wanted a series of stylized images for trade show marketing. Asian food manufacturer TMI Trading wanted to create a new look for their booth and promotional materials at the Fancy Food Show. I worked to elevate their visual style, using dark stone as the backdrop and minimal propping to really let the color and quality of their products shine. I set up a mini photo studio in their production facility, and we worked with their culinary team to showcase the fresh noodles, brightly flavored sauces, steamed dumplings and other specialties.
Crew: Food Stylist, Photo Assistant, Client Culinary Team, Client Designer and Marketing Director
