Tennis superstar Serena Williams has dominated the courts and inspired fans for decades and shares that tenacious energy through her newly launched jewelry line. Featuring dazzling diamonds and engraved affirmations, this collection is all about strength. It only felt right to lean into that bold yet sophisticated spirit that is so iconically Serena Williams when capturing these pieces. Shot by Evi Abeler, New York based Food and Advertising Photographer.
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Barilla Collezione
For this print and motion shoot, Barilla paired artisanal pasta from its Collezione collection with the work of three talented women: Chef Carolina Diaz, ceramicist Elizabeth DiPrinzio, and origami artist Coco Sato. Barilla wanted to show that the artistic skill that these women bring to their crafts is the same art that Barilla brings to its line of bronze-cut pasta. Scroll to see the video we captured during our shoots in Chicago and New York City, as well as our incredible crew.
Barilla Collezione
For this print and motion shoot, Barilla paired artisanal bronze-cut pasta from its Collezione collection with the work of three talented women: Chef Carolina Diaz, ceramicist Elizabeth DiPrinzio, and origami artist Coco Sato. Shot by Evi Abeler, New York based Food and Advertising Photographer
Read MoreBen & Jerry's
For this dream project for Ben & Jerry’s, we created a series of fun animated GIFs for use on social media. Because we were capturing images for a variety of platforms—Instagram, Snapchat and Facebook—we worked strategically to get the propping and framing just right so that each shot worked across all channels. Shot by Evi Abeler, New York based Food and Advertising Photographer.
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Re:fuel for Aloft Hotels
Creative Direction: For its boutique Aloft brand, the Marriott food and beverage team developed a line of healthy breakfast dishes in a cup that guests could order to enjoy in the hotel lounge or on the go. These Re:fuel breakfast pots are assembled to order from a selection of 13 menu options, including poached egg with avocado and quinoa, mini pancakes, and cheddar grits with chicken and egg. Working with the client and ad agency, we created eye-catching images of ingredients and finished dishes for onsite menu boards and promotions—designed to appeal to busy (and hungry!) travelers. We also captured short animated videos. Aloft’s Re:fuel program has caught on with guests and is poised to reshape food in the hospitality industry.
Crew: Human Innovation (Agency) Creative Team, Client Brand Ambassadors, Client Chefs, Food Stylist, Food Stylist Assistant, Photo Assistant
