For this dream project for Ben & Jerry’s, we created a series of fun animated GIFs for use on social media. Because we were capturing images for a variety of platforms—Instagram, Snapchat and Facebook—we worked strategically to get the propping and framing just right so that each shot worked across all channels. Shot by Evi Abeler, New York based Food and Advertising Photographer.
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Westin, Sleep Well
Creative Direction: As part of its mission to help guests get a good night’s sleep, Westin presents a small vial of Sleep Well Lavender Balm on bedside tables. The brand created a social marketing campaign to promote the balm and needed a library of images for all digital and social channels. We worked with the client’s art direction to showcase the product in a variety of relaxing settings. To manage the volume of shots and formats (including horizontals for web banners and Twitter, squares for Instagram, verticals for Snapchat), I set up a large monitor on set that would show all formats for each image simultaneously. The process ensured that the entire series had a cohesive look—and that the client had a stress-free experience working with my team.
Crew: Prop Stylist, Food Stylist, Photo Assistant
Westin, Sleep Well
As part of its mission to help guests get a good night’s sleep, Westin presents a small vial of Sleep Well Lavender Balm on bedside tables. We worked with the client’s art direction to showcase the product in a variety of relaxing settings.
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