For this project, I was commissioned by Scrum50 along with a group of talented collaborators to create a series of 6 and 15 second spots featuring Newman’s Own salad dressing and pizza. Inspired by the remarkable mission, we worked to capture the heart of Newman’s Own brand and share its joy, quirkiness, and of course drool worthy eats. Shot by Evi Abeler, New York based Food and Advertising Photographer.
Read MoreVisualizing Chakras
“Visualizing Chakras” is a collaboration with set designer Anna Keville Joyce and a creative exploration of the 7 chakras - each represented with food, shapes, colors, crystal, elixirs, spirits, flowers and herbs. Shot by Evi Abeler, New York based Food Photographer.
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Beauty
An ode to our beauty products: they wake us in the morning, they reset us at night. They're our secret sidekicks but for this moment they have the spotlight.
I worked alongside prop stylist Paige Hicks to capture this playful tribute to our favorite beauty products. We shot in Paige’s gorgeous Brooklyn studio, 20 Grand and incorporated natural elements like stone and lush florals to set the scene for our products to shine.
Crew: Paige Hicks (Prop Stylist)
Studio: 20 Grand
Beauty
This collaboration with Paige Hicks is a playful tribute to our favorite beauty products. We shot in 20 Grand, Paige’s Brooklyn studio and incorporated natural elements and fresh flowers in our flat-lays and product line-ups. Shot by Evi Abeler, New York based Cosmetics and Editorial Photographer.
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Shake Shack Summer Menu
Creative Direction: I had the pleasure of returning to Shake Shack for a shoot highlighting their latest line of booze-free Summerades as well as their new Hot Honey Chicken. I worked alongside food stylist Mira Evnine and together we incorporated props and colors that shout summer.
Crew: Mira Evnine (Food Stylist)
Shake Shack Summer Menu
I had the pleasure of returning to Shake Shack for a shoot highlighting their latest line of booze-free Summerades as well as their new Hot Honey Chicken. Shot by Evi Abeler, New York based Food and Advertising Photographer
Read More