Creative Direction: A charitable company + a focus on good food + an incredible team…did somebody say dream shoot?
Newman’s Own was founded by actor Paul Newman in 1982 with the hallmark mission printed on its wide range of food products: “100% profits to charity.” True to its word, the organization has donated over $500 million for better nutrition and to empower both children and adults to do great things.
For this project, I was commissioned by Scrum50 along with a group of talented collaborators to create a series of 6 and 15 second spots featuring Newman’s Own salad dressing and pizza. Inspired by the remarkable mission, we worked to capture the heart of Newman’s Own brand and share its joy, quirkiness, and of course drool worthy eats.
Crew: Erik Dettle (DP), Anna Keville Joyce (Food Stylist), Helen Quinn (Prop Stylist) Mastershot (Gear & Crew)
Producer: Kenton Cummings
Studio: Space 28
