Westin, Sleep Well

Creative Direction: As part of its mission to help guests get a good night’s sleep, Westin presents a small vial of Sleep Well Lavender Balm on bedside tables. The brand created a social marketing campaign to promote the balm and needed a library of images for all digital and social channels. We worked with the client’s art direction to showcase the product in a variety of relaxing settings. To manage the volume of shots and formats (including horizontals for web banners and Twitter, squares for Instagram, verticals for Snapchat), I set up a large monitor on set that would show all formats for each image simultaneously. The process ensured that the entire series had a cohesive look—and that the client had a stress-free experience working with my team.

Crew: Prop Stylist, Food Stylist, Photo Assistant

Westin, Sleep Well

Evi Abeler October 3, 2017

As part of its mission to help guests get a good night’s sleep, Westin presents a small vial of Sleep Well Lavender Balm on bedside tables. We worked with the client’s art direction to showcase the product in a variety of relaxing settings.

Sheraton

Creative Direction: Photoshoots can be flat-out fun, and this was one of them. Sheraton needed a massive image library for social media that all different business sectors can use. The photos were meant to look documentary, to capture real-life moments as they happen. I shot in a very loose, dynamic way on location at a Sheraton New York property, using a hand-held camera to take still-life and action photos in lounge and dining areas and behind the scenes in the kitchen.

Crew: Digital Tech, Photo Assistant, Sheraton Staff

Sheraton

Evi Abeler June 21, 2017

Sheraton needed a massive image library for social media that all different business sectors could use. I shot in a very loose, dynamic way on location at a Sheraton New York property, using a hand-held camera to take still-life and action photos in lounge and dining areas and behind the scenes in the kitchen.

Baileys

Evi Abeler March 25, 2017

To market a new almond milk-based liqueur for the Baileys brand, one that’s aimed at the Millennial market, we carefully created lifestyle shots that mirrored a series of TV spots for use in billboard, outdoor and point-of- purchase materials.

TMI Trading

Evi Abeler February 21, 2017

Asian food manufacturer TMI Trading wanted to create a new look for their booth and promotional materials for trade show marketing. I worked to elevate their visual style, using dark stone as the backdrop and minimal propping to let the color and quality of their products shine.