I had the pleasure of shooting Heinz's new line of “mashups,” including Mayochup, Mayomust, and Kranch. (Yup, that’s ketchup + ranch!) Over a three-day hybrid shoot, my crew captured a large library of assets of new and classic Heinz products. Shot by Evi Abeler, New York based Food and Advertising Photographer.
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Creative Direction: I had the pleasure of shooting Heinz's new line of “mashups,” including Mayochup, Mayomust, and Kranch. (Yup, that’s ketchup + ranch!) Over a three-day hybrid shoot, our crew capture a large library of assets of new and classic Heinz products.
Client: Heinz
Crew: Bryan Gentry (DP), Micah Morton (Food Stylist), Raina Kattelson (Prop Stylist/Set Builder)
Ad Agency: VMLYR