Culture Magazine stepped away from cheese—their usual subject—to spotlight the new trend in specialty yogurts, from Icelandic to Greek to French. I gave a pop-art look to the images using simple backgrounds and sharp shadows. Shot by Evi Abeler, New York based Editorial Photographer.
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Yogurt
Creative Direction: Culture Magazine stepped away from cheese—their usual subject—to spotlight the new trend in specialty yogurts, from Icelandic to Greek to French.
The yogurts were shot against simple backgrounds to provide a bold pop of color. Use of strong lighting allowed the production of sharp shadows, further adding to the pop-art look of these images.
Creative Team: Red Herring (Design Agency), Culture Editorial Team, Food Stylist