Rossella Rago and her Nonna Romana have released another cookbook and I couldn’t be more honored to be invited to photograph it! This cookbook is all about Sunday Dinners and it was a true family affair with Nonna rolling pasta, Rossella’s mamma painting props by hand, and her papà bridging the heirloom family furniture. We spent a week photographing and eating the best Italian food. I left set with a full heart (and a stomach full of espresso and sambuca). Shot by Evi Abeler, New York based Food and Cookbook Photographer.
Read MoreThe Official Guinness Cookbook
A quintessential drink for over 250 years, Guinness is putting a spin on things this year with the release of The Official Guinness Cookbook. Featuring over 60 recipes, this cookbook allows readers to perfect classics like Beef Stew and Soda Bread or experiment with new flavor profiles in everyday recipes like granola or ice cream - all while incorporating Guinness! Shot by Evi Abeler, New York based Food and Cookbook Photographer.
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Jimmy Dean
Creative Direction: This project for Jimmy Dean had two components: a library of recipe photos and a series of product shots. I worked closely with the creative teams from agencies VML and Ogilvy and from the client in studios in Chicago and New York. We developed a contemporary, casual look for the recipes, using texture, color and carefully placed fresh elements to give a warm and inviting feel. For the product series, we placed the items in a sunny kitchen setting, as if they’d just been unpacked from a grocery bag.
Crew: Creative teams from VML and Ogilvy, Food Stylist, Food Stylist Assistant, Prop Stylist, Prop Stylist Assistant, Photo Assistant
Jimmy Dean
For this Jimmy Dean project, we developed a contemporary, casual look and used texture, color and carefully placed fresh elements to give a warm and inviting feel.
Read MoreSimply Pho
For this project we shot images highlighting Vietnamese recipes for Helen Le’s cookbook, Simply Pho. Helen provided guidance from her home in Vietnam, and our team made sure the props and serving ideas were authentic.