For this Jimmy Dean project, we developed a contemporary, casual look and used texture, color and carefully placed fresh elements to give a warm and inviting feel.
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Creative Direction: This project for Jimmy Dean had two components: a library of recipe photos and a series of product shots. I worked closely with the creative teams from agencies VML and Ogilvy and from the client in studios in Chicago and New York. We developed a contemporary, casual look for the recipes, using texture, color and carefully placed fresh elements to give a warm and inviting feel. For the product series, we placed the items in a sunny kitchen setting, as if they’d just been unpacked from a grocery bag.
Crew: Creative teams from VML and Ogilvy, Food Stylist, Food Stylist Assistant, Prop Stylist, Prop Stylist Assistant, Photo Assistant