Over a multi-day shoot in Chicago, I produced a series for Tyson’s new line of meal kits, Tyson Tastemakers. Working with the agency and client teams, I created images that showcase the final meals and entice consumers, capturing a professional yet approachable feel. Shot by Evi Abeler, New York based Food and Advertising Photographer.
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Taste
makers
Creative Direction: It was exciting for me to be in on the ground floor of a totally new brand from Tyson. Tastemakers is a line of prepared meal kits sold in retail stores and through Amazon. Because the brand competes with meal-delivery services, we wanted the images to look professional, yet approachable. Over a multi-day shoot in Chicago, I produced a series of three different types of images. Working with the agency and client teams, I created images that showcase the final meals and entice consumers.
Crew: VML Account Team, Creative Director, Producer, Tyson Brand Manager & Associate Brand Manager, Digital Tech, Prop Stylist, Prop Assistant, Food Stylist, Food Stylist Assistant, Producer, Production Coordinator