For the official cookbook for the Instant Pot, I took the lead in art direction, creating a fun and approachable look for a broad audience of home cooks. The photography takes inspiration from vintage cookbooks, with ingredients and finished dishes shot on bold backgrounds with pops of additional color. Shot by Evi Abeler, New York based Food and Cookbook Photographer.
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Creative Direction: For this official cookbook for a new brand of electric pressure cooker, the Instant Pot, I took the lead in developing the art direction. Working with the food stylist and the client, we created a look that is fun, approachable and welcoming to a broad audience of home cooks. The photography takes inspiration from vintage cookbooks, with ingredients and finished dishes shot on bold backgrounds with pops of additional color. This shoot consisted of 50 images taken over 5 days.
Crew: Art Director, Editor, Food Stylist/Author, Assistant Food Stylist, Prop Stylist, Photo Assistant