Creative Direction: Claudia is a skin health and wellness expert who takes an inside-out approach to skincare. She blends technology with organic and plant-derived products in her New York City spa practice. We worked together to create a library of images for her website and upcoming skincare book. Claudia had a list of images she wanted, and we collaborated in a very loose and spontaneous way to create them. We developed a visual style that matches Claudia’s personality and brand: light and bright, healthy and happy, sensual and indulgent.
Creative Team: Bette Blau (Prop Stylist)