Evi Abeler Commercial Photographer and Director

From my roots in a tiny village in northern Germany, I've built my career as a New York City-based photographer and director focused on food + beverage, product, and lifestyle imagery. Growing up, my family's third-generation business provided invaluable lessons in business operations and the importance of exceptional customer service. This foundation instilled in me a collaborative, no-drama approach and a strong understanding of client relationships.

I thrive on partnering with imaginative ad agencies, award-winning publishers, and brands that value a creative yet grounded photographer. Drawing on my experience, I enjoy sharing my knowledge through photo coaching and speaking engagements. It's especially rewarding when I get to connect with mission-driven brands striving to make a positive impact.

My path began with photography studies in Germany at the Universität Osnabrück, followed by a BFA and MFA at City College (CUNY) in New York City. Key moments include my time as the in-house photographer at the Rubin Museum, where my love for food photography blossomed while capturing Chef Eric Ripert's culinary creations. Later, I co-founded Whip+Click, a seasonal food blog that was honored by Food & Wine Magazine. In 2010, I took the leap and opened my own studio, and in 2013, I joined the fantastic team at Big Leo Productions.

I'm incredibly proud of milestones like creating DeLonghi's first US campaign, shooting a Barilla commercial series, receiving an ICC Award, and photographing stunning food and wine advertisements in Singapore for legendary Marina Bay Sands.

Want To know more?

Listen to an Interview with me by Focus on Women on Spotify or iTunes, or view my about video below: